CASE STUDY

Western Australian Fishing Industry Council

CRM implementation and centralisation of document storage

Illuminance Solutions
“This solution enabled WAFIC to align their membership management needs with market requirements, and establish membership and industry demographics while identifying gaps that were previously unknown. This project also completely removed WAFIC’s need to use spreadsheets for bulk email and traditional postal mail.”

The Western Australian Fishing Industry Council (“WAFIC”), a Western Australian industry body, engaged Illuminance Solutions to analyse business processes and current software with a view to recommending areas where improvements could be made.

A means of enabling a centralised source of data storage was recommended. Software was designed and installed to integrate with current systems and to address needs in order to enable member communication – through SMS, surveys, and other marketing capabilities.

Illuminance Solutions was also engaged to enable improvements for document access processes and case management capabilities. A proof of concept approach was taken, so that recommended solutions could be tested before full implementation – ensuring client satisfaction with recommendations.

As a result of this work, WAFIC maintains a system that enables centralisation of documentation, with better access to files, and better collaboration between staff members. These benefits, together with improvements from the CRM and marketing project, have resulted in improved efficiency and accuracy of data and improved utilisation of organisational resources.

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